Archive for adsense

Optimized Pageload Time Increased CTR & Income

I’ve been around Adsense, and here long enough to know that fluctuations in clicks, ctr etc can be caused by almost anything, and jumping to conclusions is a pointless excercise.
However, I have made one change to my website that seems to have made a difference to all of the above, and a subsequent rise in income.

Most of my site visitors are in the US, but as I’m located in the UK so was my web hosting. I figured it didn’t really matter where the host was. I have recently moved hosting to the US for a variety of reasons including the fact that most of my visitors are there, and it just might give them a faster load time to the pages. I guess that the pages load faster in the US now - they are certainly loading faster here.

Interestingly enough, the effect was immediate once the domain had transferred. ctr and clicks went up. I’ve always kept the pages minimalist so as to provide faster loading times - especially the main index page. If the assumptions are correct, then it would appear that the load times are pretty crucial to if a visitor stays, and if they click or not!


How Does Google Optimise For Best Paying Ads

How Does Google Optimise For Best Paying Ads

If you subscribe to the premise as I do regarding MFA’s being low payers then maybe you may have asked yourself this question. Google maintains that only the best paying ads are chosen for the premium position with an ad block or a page of ad blocks. So what gives every time a see an MFA in top spot and a legit advertiser taking last position? Looking at the structure of my page code I know it’s not the placement of my code.
The Google algo must consider many variables besides bidding price before determining placement. On the assumption that Google probably makes no distinction regarding the quality of an advertisers site, poorly paying yet well well targeted MFA’s (from an bots view) may be assumed to be more relevant (thus more benificial to the publisher) because it has the potential to attract more attention.

Yet I know from a human point of view when reading some of these well targeted ads, red flags are flying everywhere as they obviously smell like MFA’s or spam traps.

I can hear the other side of the arguement regarding my premise of low paying MFA’s being flawed. However that begs the question: How do MFA’s make a profit if they do not keep costs low when trying to attract traffic through adwords? I have visited some of these MFA’s and they contain identical ads to my own plus the MFA ads that I had previously barred from my site.


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